The retail business is a main pillar of the HR Group. The most important distribution channel is the Reno shoe chain, with about 300 branches in over four countries. Reno has been known for over 30 years for its diversity of top brands and its broad range of fashionable footwear for the whole family. Its portfolio comprises international lifestyle brands and famous brand names, such as adidas, bama, Dockers, Esprit, Mercedes, Puma, Rieker, Sansibar, Skechers, s.Oliver, Tamaris, Venturini, Young Spirit and many more. Shoes of tested quality distinguish this offer.
The assortment is completed by care products for all types of shoes, a wide selection of socks and stockings as well as accessories and jewelry.
The patented 3E children's shoe system, the multiple award-winning family-friendliness and a fair price-performance ratio emphasize the retailer's expertise.
All Reno branches throughout Europe are assisted by way of innovative marketing. The marketing mix uses a variety of communication channels.
The “Schuhe, die mich glücklich machen” campaign, which was launched in March 2015, encapsulates Reno’s philosophy. Based on the largest customer and employee survey ever conducted in the company’s history, it shows people of many different ages with the shoes that make them happy.
The about 300 Reno branches constitute the most important communication channel. They run individually designed POS campaigns. Media activities such as nationwide radio commercials, direct marketing and online campaigns complement the communication. In addition, Reno is a cooperation partner for events and in CSR. Reno moreover shows its charitable commitment with its involvement in a large number of campaigns, for instance the Reno Charity Run in support of ARCHE and as a sponsor of the “Goldenes Bild der Frau” award.
The top priority of all activities is to address the specific target group of Reno’s customers.
Reno maintains a short connection with its customers. The footwear and textile range is available around the clock in the online shop. Accessories complete the offering.
The shop has presented itself with a new structure and been optimised for the various terminal devices since 2014. With its Internet shop, Reno confirms its omni-channel approach, with which it satisfies the customers’ need for information via all channels.
Social media are another important element in the company’s communication. Here, Reno is always up to date in all the important channels, seizing the opportunity to establish proximity to its customers online, too.